December Update: Answering Common Questions About GEO

6 Common Questions About GEO

Based on all the changes this past year, along with several updates we have written around GEO, this month's update answers several of the most common questions we hear about GEO.

Here's the overall summary:

  1. The better way to approach the "SEO vs GEO" discussion is to view it as a both-and type of relationship instead of either-or. You don't need to choose only one; in fact, they are much stronger when working in tandem.
  2. Both are important in today's marketing and online world, and they are actually difficult to separate due to how much overlap they have.
  3. Instead of replacing SEO, GEO is building on the foundation of traditional SEO.
What exactly is “GEO”?

GEO stands for “Generative Engine Optimization” and is a shift in marketing where content is optimized for AI engines (ChatGPT, Claude, Google Gemini, Microsoft Copilot, etc) and not only for traditional search engines (Google, Bing, Yahoo, etc.)

How are GEO and SEO different?
Does Traditional SEO still matter?
What are some basic GEO tactics?
Is Google going to be dead in a few years?
What about paid advertising?

Have a question about GEO or the future of online marketing?

Please talk to your Account Manager or drop your comment/question here!

A Reflection On Christmas & Light During Advent

This Christmas, I've been enjoying a daily Advent reading published by Christianity Today by a variety of authors. The theme is Darkness Then Light - stories of illumination for the season of Advent.

Below is the reading for December 2, written by Daniel Darling.

Christmas in Wartime
by Daniel Darling

We drove down busy streets, sirens intermittently breaking up the feigned normalcy of a city in wartime. Ukrainians worked and shopped, worshiped and worried throughout Kyiv, miles from the front but seconds from a missile strike.

We toured a children’s hospital with an entire ward reduced to a pile of rubble, the target of a Russian bomber. We visited an underground shelter where students, at a moment’s notice, could leave their desks and go study while the world burned. We spoke with Ukrainian children rescued from kidnapping and exploitation by the Russians and now cared for by an evangelical Christian ministry.

But it was the final scene in Kyiv last December that brought a steady flow of tears to my eyes. As we dragged our luggage through the train station and readied ourselves to board for an overnight trip to Krakow, we heard a Ukrainian band belting out Christmas carols. It seemed an act of defiance by these sturdy people, as if to say, We will celebrate Christmas. Not even war will erase our hope.

The festivity and joy of this season is always, every year, juxtaposed with the backdrop of brokenness. This year is no different. Economic uncertainty in the West. Civil war, again, in Sudan. A Middle East aflame.

How can Christians possibly, audaciously, pause for Advent in a world so dark? A lyric of a favorite hymn says it clearly: “A thrill of hope, the weary world rejoices.” The birth of Jesus came at a time no less troubled than our own, to a people pressed down and weary, to a world on edge. Accompanying Jesus’ birth was the jealous slaughter of young boys by the mad monarch, Herod. Violence. Poverty. Corruption.

When will this cycle ever end? Yet those who believed knew the birth of this baby boy to a peasant couple was the beginning of something new. Zechariah said as much in his prayer:

Because of our God’s merciful compassion,
the dawn from on high will visit us
to shine on those who live in darkness
and the shadow of death,
to guide our feet into the way of peace.
(Luke 1:78–79, CSB)

As the prophet Isaiah foretold, those who have walked in darkness will now see a great light. This Light, John would later write, has come into the world and the darkness will not overcome it. It will not overcome him.

You may not be feeling the light this Christmas. Your world may seem dreary, full of grief and woe. I’ve known this feeling. I’ve walked among those who could see only darkness. Yet Advent offers us genuine hope inside our groaning. God became flesh, inhabited our world, and—by his life, death, and resurrection—defeated the darkness that envelops the world, envelops us.

It’s audacious, really, to celebrate Christmas, to sing “Joy to the World” in the midst of war. We can, though, for we know that the baby who lay in that dark cave is the King of the world. He is light, and in him is no darkness at all. A new world awaits.

Meet Cindy - Account Manager

Cindy is an account manager at LifeX Marketing

Cindy’s world spins with creativity, curiosity, and a love for people and meaningful connection. Cindy works hard, takes time to find beauty in the little things, and she hopes her infectious energy inspires others to do the same.

When not working, you might spot Cindy tending to her plants, arranging bouquets, creating a culinary delight, or exploring NYC with her husband.

 

Special Skills:

Organization, System, and Processes, Project Management

Working Genius Assessment:

Enablement - Tenacity

Monthly Meme

Speaking of AI and search engine changes, we feel for the many bloggers, copywriters, and other content creators who have personally experienced this meme:

How Can We Pray For You Or Rejoice With You?

Thank you to those who provide prayer requests - our team appreciates the opportunity to bring your requests to God in prayer in our Monday morning meetings and throughout the week.

It's part of our mission at LifeX Marketing: Multiplying wholeness in the lives of our team, clients, and communities by living like Jesus.

If you have a way we can pray with your team or rejoice with you, please leave it here.

Thoughts or Comments?

We always love hearing from people; please leave your comment or feedback below!

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