November Update: A Video Overview of AI Browsers & Search
Welcome to this month's update! Here's what you'll find in this update (click a section to go directly there):
A Video Overview Of AI Browsers & Search
We've released several updates this year about how AI search, GEO, and other AI-related terms are changing how the internet and search work.
Below is a video from Cliff Stoltzfus, founder & CEO of LifeX Marketing, showing a few features on how AI search models work.
As Cliff explains in the video, the data shows that this new way of search is here to stay (whether we like it or not), so it's up to us to continue working to keep websites and online marketing optimized for the changes!
Several key takeways:
- Local SEO, getting good customer reviews, and having a well-optimized Google Business Profile is more important than ever.
- AI engines do see, read, and reference location pages.
- Having a well organized website with best SEO practices is still critical as AI search engines crawl websites for information.
I don't know if you find these new features exciting, scary, or maybe both 😀.
As always, if you are a client of LifeX Marketing, please reach out to your Account Manager to see how LifeX is optimizing your marketing strategy for these changes.
If you aren't one of our clients but have questions, please reach out to us here. We'd be happy to answer any questions you have!
How do you respond when things aren't optimal?
*Thanks to James Clear for this insight.
Something I try to remind myself:
- The strong mind finds a way to stay steady ... even when plans fall apart.
- The strong body finds a way to train ... even when the day doesn’t go your way.
- The strong relationship finds a way to reconnect ... even when things get rough.
In a sense, what matters most is how you respond on the bad days, not the good ones.
Anyone can smile when life goes smoothly.
Anyone can train when they feel great.
Anyone can be kind when the relationship is easy.
It's how you act when the situation isn't optimal that makes the difference.
Meet Keith - Account Manager & Strategist
With an MA in Organizational Leadership, Keith seamlessly blends creativity and strategy with a deeply relational approach. His entrepreneurial drive, combined with a rich background as an adjunct professor, high school teacher, and nonprofit program strategist, equips him with invaluable wisdom for every client partnership.
Keith is dedicated to understanding client needs and crafting tailored marketing solutions that deliver results.
Away from work, Keith enjoys reading, writing, and creating hit playlists on Spotify. His number one love is family time, finding joy in everything from quiet conversations by the fireplace and competitive board games to enjoying the magic of musical theater and watching the Browns.
Monthly Meme
Since we just came through a Daylight Savings change, I thought this was applicable 😀
How Can We Pray For You Or Rejoice With You?
Thank you to those who provide prayer requests - our team appreciates the opportunity to bring your requests to God in prayer in our Monday morning meetings and throughout the week.
It's part of our mission at LifeX Marketing: Multiplying wholeness in the lives of our team, clients, and communities by living like Jesus.
If you have a way we can pray with your team or rejoice with you, please leave it here.
Thoughts or Comments?
We always love hearing from people; please leave your comment or feedback below!
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